Despite a recent YouGov poll revealing that 47% of UK consumers are more likely to spend their money with a brand whose loyalty scheme they are a part of, businesses often fail to introduce effective systems, writes Frederick Szydlowski, CMO and co-founder...
The PepsiCo-owned Frito-Lay brand is featuring 31 US consumers – many of whom work with advocacy groups or regularly volunteer in their communities – and their stories on its bags of ‘Smiles’ potato chips.